Paraclete Healthcare is an established healthcare recruitment agency with in-depth knowledge of the industry. They deliver fully trained medical and support staff to residential and care homes across the UK.
The website needed to cater to two audiences simultaneously; their potential clients (care homes and hospitals) and candidates looking to apply for jobs. Therefore, it was important that the website had dedicated areas to which these users could go without confusing the user journey.
- Multi-Page Website
- Copywriting & On-page Search Optimisation
- Imagery Advice and Resizing
- Domain Registration and Hosting
- Mobile Responsive
- Google Analytics Set Up & Integration
- Online Store
- Ongoing Support
One of the main objectives for our client was to have a website that essentially operated as an automated system for funneling potential clients and candidates. This required the website to have a complex back-end with an automated email sequencing for all candidates who applied for jobs.
In order to make this possible for our client, we set up a fully functional and user-friendly dashboard on the back-end of the website for them to view, assess and process all applicants. In addition, the website is also used to capture consent forms from candidates which are vital for ensuring that the agency supplies fully qualified staff to their clients.
The website’s chosen colors contrast well to make various elements such as buttons and icons stand out, making it more clear for the user where they need to click in order to proceed. We also took great care in choosing a specific light blue and green to give the user a gentle impression of the brand. In addition to this, a lighter weight was chosen for the font to not make the page too overwhelming for the user, which adds to the perception of a friendly brand.