SEO Services In Nottingham
As a search engine optimisation company, BaseOne Digital offers SEO services and can provide the expertise to increase your website’s google search ranking. This will give your business more visibility to potential customers and clients.
SEO company Services
What SEO Services Are Available?
Technical SEO Fixes
Helping Google’s search engine spiders to crawl your website is essential to higher rankings.
Content Optimisation
Strong and consistent SEO content on your webpages ensures it gets indexed.
Link Building
Through link building you can establish a high domain authority in search rankings.
Analytical Reports
Improved SEO results overtime will be displayed on easy to understand reports.
Technical SEO Fixes
Helping Google’s search engine spiders to crawl your website is essential to higher rankings.
Content Optimisation
Strong and consistent SEO content on your webpages ensures it gets indexed.
Link Building
Through link building you can establish a high domain authority in search rankings.
Analytical Reports
Improved SEO results overtime will be displayed on easy to understand reports.
What Is SEO?
Search Engine Optimisation (SEO) is the process of improving a webpage through the use of relevant keywords and other technical improvements in order for it to appear higher in search engine result rankings. This will increase the chance of more people clicking on the site’s link, therefore, dirivng more traffic to your website.
SEO Services Benefits
Primarily, your website’s purpose is to either drive sales or raise awareness of the services you provide. An SEO-optimised website will provide a better experience to your users as it’ll load faster, be more responsive to their device and provide relevant information for their search query.
These websites are more likely to retain their user’s attention and build that trust overtime, so they’re more likely to take action on your website such as making a purchase or getting in touch.
Your website needs visitors, without no-one is going to convert. If your website ticking all of the right hypothetical SEO boxes, it’s much more likely to be preferred by search engines which means that it’ll rank it higher for popular search terms more often.
Whatsmore, if you optimse your content for niche keywords in your market, you’ll be able to recieve more relevant traffic of whom are more likely to take action on your website.
SEO is particularly important to small businesses as it gives your brand access to an inexpensive way to increase awareness. If your site is optimsed, you’ll be more likely to come up when local customers are conducting a search. The more times your brand pops up in the results page, the more familiar your potential customers will become with your brand.
Even if the user doesn’t visit your site right there and then, they’re more likely to consider you in the future due to the increased familiarity.
Smaller businesses can use SEO as a way to bypass their competition, even if they’ve got a smaller marketing budget. While the bigger competition might be able to spends loads of money on ‘pay per click’ ads and other forms, with a solid SEO strategy your business will be able to match these companies in the results rankings, and even go beyond them.
This is because SEO isn’t a numbers game, it’s about who can identify and exploit the profitable niches in the best way. Additionally, SEO is a better stratgey in the long run than paying for loads of ads space, as once you stop spending on them they stop, whereas SEO is long lasting and stay around the top of the search results for as long as your competitors don’t outrank you.
SEO Services
What Are Technical SEO Issues?
Having a nice looking website without a solid SEO technical foundation is like having a sports car with a broken chassis – it won’t work properly. It’s imperative that your website has sound SEO fundamentals otherwise Google simply won’t rank it highly.
Technical SEO issues can include broken links, incorrect URLs, search engine crawling problems and many more. By conducting a step-by-step technical review, I can help to resolve these issues and increase the search ranking for your website.
SEO Services
How To Optimise Content On Your Website?
The trick is to provide an answer to the questions your customers are searching for and then demonstrate this to Google. By focusing the content on your pages around commonly searched topics, you can tell Google that your business is the best option to resolve the ‘searchers’ query.
Search engines prefer the content (text & images) on websites to be structured appropriately in order for their ‘bots’ to ‘crawl’ and understand the purpose of your pages better. By using the right keywords in the right way your website can climb the search rankings and increase the overall inbound traffic.
SEO Services
How To Optimise Content On Your Website?
The trick is to provide an answer to the questions your customers are searching for and then demonstrate this to Google. By focusing the content on your pages around commonly searched topics, you can tell Google that your business is the best option to resolve the ‘searchers’ query.
Search engines prefer the content (text & images) on websites to be structured appropriately in order for their ‘bots’ to ‘crawl’ and understand the purpose of your pages better. By using the right keywords in the right way your website can climb the search rankings and increase the overall inbound traffic.
SEO Services
What Is Link Building In SEO?
Google’s ‘PageRank’ algorithm lists websites in an order of priority based on the number of quality links that a website receives across its pages. When a link is given to a website, the sender passes some of its PageRank across. The impact of this will depend on the link sender’s domain authority.
As part of my SEO services, I can help your website to build high quality ‘backlinks’ to improve your search rankings. Alongside this, your business can also benefit from up to date search engine optimisation consultancy.
SEO Services
Analytical Search Engine Optimisation Reports
I have a wide of our search engine optmisation services available. Due to the analytical nature of SEO it can often benefit business owners to be given an ‘easy to interpret’ report demonstrating the improvements in their website’s search engine results.
The report will provide up to date analysis on a multitude of website data points, such as demographics, behaviour flows and link sources. As your local SEO agency, this tailored report can be fully customised to showcase data which is important to you and your business.
SEO Services
Analytical Reports
I have a wide of our search engine optmisation services available. Due to the analytical nature of SEO it can often benefit business owners to be given an ‘easy to interpret’ report demonstrating the improvements in their website’s search engine results.
The report will provide up to date analysis on a multitude of website data points, such as demographics, behaviour flows and link sources. As your local SEO agency, this tailored report can be fully customised to showcase data which is important to you and your business.
Why Work With BaseOne Digital?
– 1 to 1 Support – SEO can be a jargon filled maze sometimes. That’s why I take the time to understand what your business’s goals are and how we can both work together to meet them.
– Flexible – As a small business owner your time is inevitably short, especially when you’re balancing work with other aspects of your busy life. That’s why it’s more beneficial to work with an agency that is flexible enough to work around your schedule.
– Honesty – We’ve all heard the old saying, ‘honesty is the best policy’. It’s a tried and tested mantra, and that doesn’t stop with SEO companies. Being transparent about pricing, information and knowledge is something I pride myself on.
– Affordable – BaseOne Digital is slightly different to other SEO agencies in Nottingham. It believes that a good SEO strategy doesn’t need to cost the earth. By working to a budget that’s right for you, we can develop an SEO strategy to give your business an online presence.
Digital Marketing Services Pricing
Management Costs
Starter Plan
10 Hours- Search Engine Optimisation
- Google Analytics Tracking & Monthly Reports
- Social Media Content Creation & Management
- Blog Post Articles For Website
- 1 to 1 Digital Marketing Consultation
- Website Copywriting
- Paid Adverts Campaign Management
- Email Marketing Campaigns
- Logo & Brand Design Services
- High-Level Brand Development Strategy
Advanced Plan
15 Hours- Enhanced Search Engine Optimisation
- Google Analytics Tracking & Monthly Reports
- Extensive Social Media Content Creation & Management
- Multiple Blog Post Articles Per Week
- 1 to 1 Digital Marketing Consultation
- Website Copywriting
- Email Marketing Campagins
- Paid Adverts Campaign Management
- Logo & Brand Design Services
- High-Level Brand Development Strategy
Ultimate Plan
25 Hours- Enhanced Search Engine Optimisation
- Google Analytics Tracking & Monthly Reports
- Extensive Social Media Content Creation & Management
- Extensive Multiple Blog Post Articles
- 1 to 1 Digital Marketing Consultation
- Website Copywriting
- Large Email Marketing Campaigns
- Paid Adverts Campaign Management
- Logo & Brand Design Services
- High-Level Brand Development Strategy
Starter Plan
10 Hours- Search Engine Optimisation
- Google Analytics Tracking & Monthly Reports
- Social Media Content Creation & Management
- Blog Post Articles For Website
- 1 to 1 Digital Marketing Consultation
- Website Copywriting
- Paid Adverts Campaign Management
- Email Marketing Campaigns
- Logo & Brand Design Services
- High-Level Brand Development Strategy
Advanced Plan
15 Hours- Enhanced Search Engine Optimisation
- Google Analytics Tracking & Monthly Reports
- Extensive Social Media Content Creation & Management
- Multiple Blog Post Articles Per Week
- 1 to 1 Digital Marketing Consultation
- Website Copywriting
- Email Marketing Campagins
- Paid Adverts Campaign Management
- Logo & Brand Design Services
- High-Level Brand Development Strategy
Ultimate Plan
25 Hours- Enhanced Search Engine Optimisation
- Google Analytics Tracking & Monthly Reports
- Extensive Social Media Content Creation & Management
- Extensive Multiple Blog Post Articles
- 1 to 1 Digital Marketing Consultation
- Website Copywriting
- Large Email Marketing Campaigns
- Paid Adverts Campaign Management
- Logo & Brand Design Services
- High-Level Brand Development Strategy
IDigital Marketing Services
How Are The Hours Used?
The management fees shown above covers the whole suite of BaseOne Digital’s marketing services, and comes with the first month free as a revocable ‘trial period’. The packages are available in 3 different tiers, with incremental access to more digital marketing services. The fee will pay for a certain amount of hours per month which can be allocated towards a wide variety of different marketing services. Together, we can decide on the best strategy to help your business expand online.
For example, if you wanted to focus on increasing your website’s Google search engine rankings first then the majority of your available hours per month would go into SEO. Whereas, if you wanted to expand your reach on social media, your hours would be distributed into the creation of social media advertising campaigns. It’s totally flexible towards your small business needs and goals.
To give you greater transparency, you’ll receive a monthly report of the tasks that have been completed, along with the results from the previous month and the next steps for the following month. The retainer is charged on a monthly basis so you can cancel at anytime, I don’t believe in getting tied down in long-drawn out contracts which means that the power is in your hands. Get in touch to see how I can help your business grow online.
Digital Marketing Services
Learn More About My Digital Marketing Services
Web Design & Development
Give your business an online presence with a professional website
Search Engine Optimisation
Reach the top of the Google search rankings with SEO optimisation
Brand Design & Strategy
Establish and build your unique brand to build a loyal customer base
Copywriting & Strategy
Capture your customer’s attention with engaging content
Google Search Ads
Increase your website’s visibilioty in the Google Search rankings
Social Media Management
Reach more relevant customers with adverts on social media
Frequently Asked Questions
Why is SEO important to small businesses?
If you are a small business, getting your brand name out there to local customers is essential in establishing your reputation. Often small businesses don’t have large marketing budgets to spend on ‘paid ads’, which is why SEO lends itself to small businesses as it can be achieved organically through investment of time.
How does SEO work?
SEO (Search Engine Optimisation) is the process of optimising your website to get organic traffic from search engine results pages. Through a combination of on-page (website content) and off-page (external to website), your website will be increasingly ‘preffered’ by search engines.
Does 'Google My Business' help with SEO?
Simply put, yes it does – particuarly for local searches. It helps by providing social ‘signals’ to Google that your website is an estbalished entity in the proximity of the sercher. When combined with positive 5-star reviews from consumers and recent updates through the post feature, Google will know that your business is the best option to resolve the search query, thus pushing it up the rankings.
Nearly 46% of all google searches are seeking local informaiton. Because of this, Google understands the importnace of providing local search results. These reuslts are based on 3 factors; relevance (matching to the search intent), distnace (proximity of both parties) and prominence (brand reputation). Therefore, placing empahsis on your local listing can help with SEO in the long run.
What SEO factors have the biggest impact?
There are a multitude of different SEO factors in determining your websites search ranking. The most important ones are listed below:
- Having a secure website (SSL)
- Optimised content
- Mobile friendliness
- Loading speed
- Domain authority and age
- The user experience (Bounce rates)
- Technical SEO
- Quality links (Outbound, inbound and internal)
- Social signals (social shares)
- Business information (register on google)
How does SEO help your business's website?
Establishing a good SEO strategy is similar to the snowball effect. Once it starts to take place and pick up traffic overtime, it’ll naturally increase in visibility as Google will start to recognise your website as a ‘valid solution’ to customer search queries and boost it’s ranking positions.
This will drive more users to your website which could lead more sales for your business. However, the SEO game is always changing as Google frequently refresh their search ranking factors. Therefore, it pays to be up to date and stay on top your website’s SEO.
How to rank higher on google than competitors?
Establishing Google ranking territory in a competitive market place is like claiming land in the nomadic tribal days. Sometimes your competitors will just have a stronger hold over certain areas. However, similar to those times you can still come out victorious if you continously spot and exploit small gaps that your competitors haven’t covered.
By utilising SEO research tools you’ll be able to identify niche areas of your market that your competitors haven’t tapped into. These are popular search queries that get a lot of traffic but don’t have many relevant websites addressing that topic yet. Doing this continuously overtime will build up your website’s authority on search engines, and soon you’ll be ranking as high, if not, higher than your competitors.
What are popular SEO tools you can use?
The best tool for the job depends on what the task is. For example, Keywordtool.io would give you loads of new keyword ideas for your webpages, but if you’re looking for more a technical analysis of your website’s performance then Google PageSpeed Insights would be your best choice. The main popular ones are listed below:
- Google PageSpeed Insights: Speed & Usability
- Keywordtool.io: Keyword ideas
- Google Analytics: Overall Website Stats
- Ahrefs’ Backlink Checker: See Backlinks For Any Website
- Google Trends: Popularity of Search Terms Overtime
Will SEO die in 5 years?
This question has been consistently asked consistently by professionals over the past decades, but the truth is that no-one knows. What we do know is that right now 40,000 search queries performed every second, with many of them looking for a business to serve them a solution, therefore, it is absolutely crucial at the moment.
There is no real reason why this trend shouldn’t continue as Google will forever be updating their algorithms, therefore, optimising for the latest search ranking factors will always be necessary to capture your customers and generate sales. This is particularly important as business becomes more digital.
Success Stories
Alex has been a great support to me since we began. He has helped me get online to offer my music lessons to more people in the local area. I receive many enquiries per month from potential students, to the point where I’m now fully booked up most of the time! Fantastic job!
Alex has created a fantastic site promoting my services (talks and guided tours) and merchandise which can be bought online. It is easy to operate and it looks very very attractive. My understanding of computers is limited so I also appreciated his patience and guidance.
Telephone No.07850126063